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gunnars.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about gunnars.dot

Can Amazon Registry reserve or block some .PAY names for point-of-sale payments?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Why is gunnars.dot listed at $100 for pre-order?

The $100 figure is the standard pre-order price to reserve gunnars.dot ahead of general availability, and it is refundable if the attempt to register gunnars.dot fails per the stated policy. Priority registrations may differ. See the full breakdown for gunnars.dot at https://domain.pay/pricing.

How can a brand reduce confusion around payment pages for secure payment links?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Will domain.pay submit gunnars.dot automatically at launch?

Yes. Once you pre-order gunnars.dot, domain.pay submits the registration automatically when the relevant phase opens, so you do not have to be online at that moment. Failed attempts are refundable per policy. Set up auto-submission at https://domain.pay/register.

How do I register a .PAY domain as a startup?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.