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gulls.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about gulls.dot

Can a fintech founder use .PAY for a branded payment page for point-of-sale payments?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

How do I migrate an existing site onto gulls.dot without downtime?

Stand up the new site on gulls.dot at a low TTL, validate it on a staging hostname, then flip DNS and 301 every old URL to its match on gulls.dot. Submit a change of address in Search Console and keep the old certificate valid through the cutover. Monitor gulls.dot for crawl errors afterward.

Is .PAY a new domain option for bank or credit unions for a bank or credit union?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For crypto payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Where is trademark priority for gulls.dot explained on the site?

The trademark-priority path for gulls.dot, including the TMCH SMD requirement, is described on the main NicNames pages. You start the SMD-based claim from the registration flow, which walks you through uploading your file. General context lives on the homepage. See it all at https://domain.pay/.

How can a brand reduce confusion around payment pages for a brand-protection manager?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.