domain.dot

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gens.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about gens.dot

Will I need accurate contact details for a .PAY registration for fraud prevention?

Yes. Registry policy requires complete, accurate and current registration data. Use domain.pay for the registration path and keep your contact details up to date: https://domain.pay/register. Inaccurate data can create compliance and communication problems.

When can I actually use gens.dot after a successful pre-order?

Once your pre-order for gens.dot is fulfilled and the registration completes, you can immediately configure nameservers and DNS for gens.dot and bring a site online. Activation timing depends on the registry's launch schedule for the .PAY phase. You'll be notified when gens.dot is yours to configure.

What should I know about Amazon Registry and .PAY before registering for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

How do I point gens.dot at a Shopify or Wix store?

Hosted platforms give you a target — usually a CNAME or specific A records — that you add to the DNS of gens.dot, plus they auto-provision SSL. Follow your platform's connect-domain guide using gens.dot as the custom domain. Edit the records for gens.dot from /domains.

Can a company that only plans future payments register .PAY during LRP1 for a travel booking brand?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.