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froot.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about froot.dot

Is .PAY meant for BNPL checkout or just for general websites?

.PAY is best understood as a payment-focused domain ending for use cases such as BNPL checkout, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

What role can froot.dot play in an omnichannel strategy?

Across in-store signage, email, and social, froot.dot can be the one payment address that ties every channel together. Customers learn a single place to pay, which strengthens recall and trust. Reserve the anchor name at https://domain.pay/register.

Can I transfer a .PAY LRP domain to someone else for a remittance app?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

What is included in the price of froot.dot?

The price of froot.dot covers the annual registration of the name in the .PAY zone for one year, at the $100 standard rate or the registry premium fee for froot.dot. Optional extras like VIP priority are added separately at checkout. See what is included for froot.dot at https://domain.pay/pricing.

How does the first-day .PAY pre-order attempt work for loan repayments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.