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fresha.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about fresha.dot

When does the .PAY Trademark Claims period run for point-of-sale payments?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

How do I compare fresha.dot to two or three finalists?

To compare fresha.dot to a few finalists, line them up in domain.pay's discovery view and judge length, clarity, and how naturally each says fresha.dot out loud. Reading them aloud quickly reveals the strongest candidate. Compare finalists at https://domain.pay/domains.

Where do I start if I need brand-protection help for .PAY for marketplace payouts?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

How do I tell if fresha.dot is truly free or just unlisted?

A real lookup distinguishes them: searching fresha.dot at https://domain.pay/domains returns fresha.dot's exact registry status from Amazon Registry Services rather than a guess. If it's free, it'll say available; if reserved or blocked, it'll say so. Re-check fresha.dot, since status can change.

Is .PAY a new domain option for bank or credit unions for a bank or credit union?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For crypto payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.