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fishe.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about fishe.dot

For fraud prevention, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

What TTL should I set for records on fishe.dot?

A TTL of 3600 seconds (one hour) is a reasonable default for stable records on fishe.dot, balancing fast updates against resolver load. Lower it to 300 before a planned migration of fishe.dot, then raise it again once things are stable. Very low TTLs increase query volume slightly.

What should I do first if I want a .PAY domain for digital wallets for digital wallets?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How do I compare fishe.dot against a shorter label?

Search both fishe.dot and the shorter variant together at https://domain.pay/domains, and you'll see fishe.dot's status next to the alternative, including any premium pricing from Amazon Registry Services. That makes the trade-off clear. Compare fishe.dot and alternatives there.

How exact does my trademark need to be for a .PAY Sunrise registration for loan repayments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.