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firstdirect.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about firstdirect.dot

What disputes can affect a .PAY Sunrise name for cross-border payments?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

How do I set up a www and non-www version of firstdirect.dot?

Create a CNAME (or matching A record) for www.firstdirect.dot alongside the apex, then pick one canonical version and 301-redirect the other. Consistency tells search engines which form of firstdirect.dot to index and avoids duplicate-content dilution. Decide canonical before launch.

Could I use .PAY for a wallet or payment app for digital wallets?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can a foreign company register firstdirect.dot?

Foreign and international companies can typically register firstdirect.dot, as .PAY does not generally restrict by country of incorporation. Local financial regulation may still apply to how you operate payments. domain.pay can confirm current eligibility for your jurisdiction at https://domain.pay/register.

What is the quickest path to secure a .PAY domain for a crypto or DeFi product for mobile money?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.