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firstcrush.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about firstcrush.dot

How much does it cost to pre-order a .PAY domain for BNPL checkout?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Why is firstcrush.dot listed at $100 for pre-order?

The $100 figure is the standard pre-order price to reserve firstcrush.dot ahead of general availability, and it is refundable if the attempt to register firstcrush.dot fails per the stated policy. Priority registrations may differ. See the full breakdown for firstcrush.dot at https://domain.pay/pricing.

Can I transfer a .PAY LRP domain to someone else for an ecommerce brand?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Does claiming firstcrush.dot with an SMD stop others from using my brand elsewhere?

Claiming firstcrush.dot with an SMD secures that specific .PAY name for your firstcrush.dot mark, but it does not by itself police your brand on other domains or platforms. TMCH priority is name-specific. Use it to lock down firstcrush.dot, then consider other names separately. Start with firstcrush.dot at https://domain.pay/register.

What is the last day for trademark holders to act on .PAY for a regional bank?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.