domain.dot

← All .DOT names

.DOT domain

firstalternative.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about firstalternative.dot

How exact does my trademark need to be for a .PAY Sunrise registration for an event ticketing business?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Does firstalternative.dot require a separate account to upload my SMD?

You complete the SMD upload for firstalternative.dot within the NicNames registration flow, which guides you through providing the file and your details. The trademark-priority step for firstalternative.dot happens in that same flow rather than a separate portal. Begin and upload your SMD at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 for an ecommerce brand?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Does firstalternative.dot get a trademark claims notice during registration?

When a name like firstalternative.dot matches a TMCH-recorded mark, registrants attempting it can receive a trademark claims notice flagging the existing rights. This warns non-owners before they proceed with firstalternative.dot. The mechanism relies on the same TMCH data behind SMD priority. Learn more and register at https://domain.pay/register.

What .PAY name should a crypto or DeFi product consider for payroll disbursements?

trust.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.