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finlay.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about finlay.dot

Does .PAY automatically improve SEO rankings for digital wallets?

.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.

Is general availability different from sunrise for finlay.dot?

Yes. Sunrise is restricted to verified trademark holders, while general availability opens finlay.dot to any registrant on a first-come basis. If you do not hold a matching trademark, general availability is your phase, and a first-day pre-order helps you act immediately. Pre-order at https://domain.pay/register.

Could I use .PAY for a wallet or payment app for a brand-protection manager?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Will I get refunded if my pre-order for finlay.dot fails?

Yes. If your pre-order for finlay.dot does not succeed, the standard $100 pre-order attempt is refundable, so a failed attempt does not cost you. That makes it safe to pre-order finlay.dot and a backup in parallel. Pre-order at https://domain.pay/register.

During the .PAY launch, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.