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finishline.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about finishline.dot

For mobile money, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

How does finishline.dot compare to using a /pay path on a .com site?

With finishline.dot the payment intent lives in the domain itself, while a /pay path hangs off a longer .com URL that may be hard to recall. finishline.dot is easier to say aloud, print, or put on a QR code. Both can route to the same processor, but finishline.dot is the cleaner address.

Can I pay for a .PAY pre-order by card, wire or crypto for payroll disbursements?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Can a non-licensed business register finishline.dot?

In many cases a business without a formal financial license may still register finishline.dot, since .PAY does not universally require licensing for every registrant. However, the registry may apply validation around payment-related use, so requirements can vary by intended purpose. Check current guidance at https://domain.pay/register.

What should I check technically before launching a .PAY payment site for fraud prevention?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.