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ffs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ffs.dot

Is .PAY a new domain option for mobile wallet teams for fraud prevention?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Does ffs.dot affect how my brand appears in voice search?

A clear, pronounceable name like ffs.dot is easier for users to say and for assistants to capture, though voice ranking still depends on content and structured data. Make sure ffs.dot reads naturally aloud and your pages answer questions concisely. The extension itself isn't a voice-search factor.

What should I know about Amazon Registry and .PAY before registering for online checkout?

Amazon Registry Services operates the .PAY top-level domain. A travel booking brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What is the safest way for a brand to secure ffs.dot?

The safest route for a brand to secure ffs.dot is sunrise registration using a TMCH-validated trademark and SMD file, claiming ffs.dot before the public can. domain.pay offers this trademark-priority service. Start at https://domain.pay/register.

What if my trademark has spaces or special characters and I want .PAY for mobile money?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.