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farrar.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about farrar.dot

Is .PAY a new domain option for insurance billing portals for an insurance billing portal?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Will I pay twice if I re-attempt farrar.dot after a failure?

If a farrar.dot attempt fails it is refundable under our stated policy, so re-attempting means a fresh authorization rather than a double charge for the same failed try. Each farrar.dot pre-order is billed and refunded on its own. Re-attempt and review terms at https://domain.pay/pricing.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 when choosing bank.pay?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Does Amazon operate the .PAY registry behind farrar.dot?

Yes — .PAY, and therefore farrar.dot, is operated by Amazon Registry Services, which sets the policies that classify labels as premium, reserved, or blocked. domain.pay is the registrar surface where you check and register farrar.dot. See live status for farrar.dot at https://domain.pay/domains.

Before choosing bank.pay, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.