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fanatics.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about fanatics.dot

Can .PAY be used for a branded checkout URL for point-of-sale payments?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Will pre-ordering guarantee I get fanatics.dot?

A pre-order queues your request for fanatics.dot but can't guarantee it, because contested labels and registry rules from Amazon Registry Services determine the outcome. If the attempt fails, the pre-order fee is refundable per policy. Place your fanatics.dot pre-order at https://domain.pay/register.

How exact does my trademark need to be for a .PAY Sunrise registration for BNPL checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

What is the VIP fee for prioritizing fanatics.dot?

The VIP priority handling fee for fanatics.dot is shown alongside the registration rate at checkout and is separate from the $100 standard or premium fanatics.dot fee. It buys faster queue placement, not a guaranteed outcome for fanatics.dot. See the current VIP fee at https://domain.pay/pricing.

How does the first-day .PAY pre-order attempt work for a retail brand?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.