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familiar.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about familiar.dot

Where should I check whether a .PAY name fits my digital wallets project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For digital wallets, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Will familiar.dot help customers recognize a payment link?

A link ending in .PAY like familiar.dot signals payment context before a customer even clicks. That clarity can reduce hesitation compared with an unfamiliar or generic URL. Because Amazon Registry Services runs .PAY, the suffix carries a consistent, purpose-built meaning.

When should a payroll platform pre-order a .PAY domain?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

What should I do right now to get familiar.dot?

Right now, place a pre-order for familiar.dot with domain.pay so your request is staged for its launch phase, whether that is sunrise or general availability. Early action is the single best step for familiar.dot. Do it at https://domain.pay/register.

As a bank or credit union, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.