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fami.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about fami.dot

What is a .PAY domain and why does it matter for point-of-sale payments?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For point-of-sale payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

How does pre-order pricing for fami.dot compare to trademark priority?

A standard pre-order for fami.dot is listed at $100, while trademark-priority registration of fami.dot follows NicNames's published pricing and requires a valid SMD. The priority path is for validated rights holders; pre-order is open to anyone. Compare the two side by side at https://domain.pay/pricing.

Why are payment brands talking about .PAY with a trademark for digital wallets?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For digital wallets, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Can fami.dot move from premium back to standard pricing?

It can — Amazon Registry Services may reclassify fami.dot, so a premium fami.dot could later register at standard pricing, or vice versa. There's no guaranteed direction or date. Because registry status can change, re-check fami.dot at https://domain.pay/pricing.

For fraud prevention, when is the .PAY Sunrise period?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.