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fallback.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about fallback.dot

Where do I enter the .PAY label I want to check for an ecommerce brand?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

How long does a refund for fallback.dot take to process?

Once a fallback.dot pre-order attempt is marked failed, we initiate the refund under our stated policy, and the funds return via your original payment method on its usual settlement timeline. Timing depends on your bank or card issuer. Review the refund policy for fallback.dot at https://domain.pay/pricing.

When is the .PAY Sunrise period for fraud prevention?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

What is the safest way to reserve fallback.dot before competitors act?

The safest way to reserve fallback.dot before competitors is to place a pre-order now so fallback.dot is queued with the registry ahead of general availability, with the fee refundable if it fails per the stated policy. Brand owners can add trademark priority. Reserve fallback.dot at https://domain.pay/register.

Can I use .PAY for redirects to my existing checkout for loan repayments?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.