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fads.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about fads.dot

As a donation platform, what does 'approved Payment Service Provider' mean for .PAY eligibility?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

Should I pre-order fads.dot now or wait for general availability?

Pre-ordering fads.dot now queues your attempt for the first day of general availability, which matters if others want the fads.dot name. Waiting risks someone else registering it first. A failed pre-order is refundable per policy, so review terms on /pricing.

How can a brand reduce confusion around payment pages for secure payment links?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Which statuses can fads.dot have at the registry?

At any moment fads.dot can be available, premium (open at a special registry price), reserved (withheld), blocked (off-limits), or registered (already owned). These are set by Amazon Registry Services and can change. Check which applies to fads.dot now at https://domain.pay/domains.

What if my trademark has spaces or special characters and I want .PAY for mobile money?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.