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factorydirect.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about factorydirect.dot

What if my trademark has spaces or special characters and I want .PAY when choosing link.pay?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Is trademark priority on factorydirect.dot guaranteed if my SMD is valid?

A valid SMD makes your claim on factorydirect.dot eligible for trademark priority, but if other validated holders of the factorydirect.dot mark also claim it, the registry's published rules decide the outcome. A valid SMD is necessary, not always a sole guarantee. Submit your SMD-backed claim at https://domain.pay/register.

What date matters most if I want a .PAY name without a trademark for payroll disbursements?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Will a typo variation of my mark let me claim factorydirect.dot?

Trademark priority on factorydirect.dot requires the SMD-encoded mark to match the factorydirect.dot string under TMCH rules, so a typo or near-variation generally will not qualify. Only the validated mark matching factorydirect.dot unlocks priority. If it does not match, your remaining route is a standard pre-order at https://domain.pay/pricing.

Can a .PAY domain be longer than 63 characters for BNPL checkout?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.