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eyecare.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about eyecare.dot

Who operates the .PAY extension, and where can an ecommerce brand get one?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What happens if I let eyecare.dot expire after registering it?

If eyecare.dot lapses, it can be re-registered by someone else, reopening the impersonation risk you closed. Keep eyecare.dot renewed so the eyecare.dot name stays continuously under NicNames's control. Manage your registration at https://domain.pay/.

As a bank or credit union, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

What is the safest way to secure eyecare.dot as a trademark owner?

As a trademark owner, the safest path to eyecare.dot is to record your eyecare.dot mark in the TMCH, obtain a valid SMD, and submit it through NicNames as soon as the priority phase opens. This gives eyecare.dot the validated-rights advantage over public registrations. Begin securing eyecare.dot at https://domain.pay/register.

What does it mean if a .PAY name is premium for point-of-sale payments?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.