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expression.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about expression.dot

During the .PAY launch, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

How do I know if expression.dot qualifies for trademark priority?

expression.dot qualifies for trademark priority if you hold a valid trademark on expression.dot recorded in the TMCH with an SMD file. With that, you can claim expression.dot during the registry's priority window. Start the trademark-priority process for expression.dot at https://domain.pay/register.

How is a .PAY name different from a regular .com for loan repayments?

A .PAY name immediately signals a payment-related destination, while .com is more general. For loan repayments, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Why is expression.dot described as brandable?

expression.dot combines your name expression.dot with a meaningful suffix, so the whole address reinforces what you do and who you are. Customers tie expression.dot to the act of paying. That pairing makes expression.dot easy to market and remember.

Is a payment gateway business eligible for .PAY in the LRP when choosing tap.pay?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.