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exclude.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about exclude.dot

Should a checkout product manager protect its exact brand in .PAY for marketplace payouts?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

What is the difference between standard and premium for exclude.dot?

Standard means exclude.dot is offered at the $100 annual rate, while premium means Amazon Registry Services has assigned exclude.dot a higher recurring fee. The classification, set by the registry, is the only thing separating the two for exclude.dot. See which applies at https://domain.pay/pricing.

Who operates the .PAY extension, and where can an ecommerce brand get one for digital wallets?

Amazon Registry Services operates the .PAY top-level domain. An ecommerce brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Why would a creator use exclude.dot for tips and support?

Creators can share exclude.dot as the one address fans use to tip, subscribe, or buy merch. A payment-native name fits naturally in a bio link and feels safer than an unfamiliar shortener. Set yours up at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for crypto payments?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.