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etv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about etv.dot

Where do I start if I need brand-protection help for .PAY for secure payment links?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can a bank register etv.dot?

A bank is typically a strong candidate to register etv.dot, since regulated financial institutions align naturally with the .PAY namespace's payment focus. The registry may still validate the intended use. domain.pay can help a bank secure etv.dot at https://domain.pay/register.

Do premium .PAY names cost more than standard names when choosing loans.pay?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Can a tech company without payment products register etv.dot?

A tech company may register etv.dot if it has a credible payment-related plan or product, but a use unrelated to payments may not align with the .PAY registry's expectations. domain.pay can review your use case before you commit. Start an eligibility check at https://domain.pay/register.

For BNPL checkout, is .PAY useful for an invoice-payment portal?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.