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ettinger.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ettinger.dot

What should I do first if I want a .PAY domain for loan repayments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Which is better for branding, ettinger.dot.pay or ettinger.dot.com?

For payments and fintech, ettinger.dot reads as purpose-built and can be more memorable than a crowded .com, while a .com carries broad familiarity. Many brands secure both and redirect one. Technically they rank and resolve the same, so choose ettinger.dot based on brand fit, not SEO.

For payroll disbursements, how do I register loans.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How do I know if I qualify for sunrise on ettinger.dot?

You qualify for sunrise on ettinger.dot if you own a trademark that matches the label and is recorded in the TMCH with an active SMD file. If you are unsure, domain.pay can help you check before ettinger.dot's sunrise window. Start at https://domain.pay/register.

Who operates the .PAY extension, and where can a remittance app get one for BNPL checkout?

Amazon Registry Services operates the .PAY top-level domain. A remittance app can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.