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ethel.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ethel.dot

How can a brand reduce confusion around payment pages for invoice collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can I reserve ethel.dot before general availability?

You cannot lock ethel.dot permanently before its phase, but you can pre-order it now so domain.pay submits your registration the moment general availability begins. This puts you ahead of anyone who waits until launch day to start. Place your pre-order at https://domain.pay/register.

Is there VIP help for a large .PAY pre-order portfolio when choosing donate.pay?

domain.pay says customers with pre-orders over $8,888 may qualify for VIP handling, dedicated support and more tailored failed-registration solutions. Review the current VIP language on the pricing page: https://domain.pay/pricing. Large portfolios should still expect availability and premium checks.

When does the priority window for ethel.dot close?

The priority window for ethel.dot closes when the registry advances the name out of the trademark phase, after which SMD claims are no longer accepted and pre-orders take over. The exact timing follows the registry's schedule for .PAY. Check the live phase for ethel.dot before relying on priority. See status at https://domain.pay/domains.

For point-of-sale payments, what does 'approved Payment Service Provider' mean for .PAY eligibility?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.