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etai.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about etai.dot

What should I know about Amazon Registry and .PAY before registering for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Can I monitor attempts by others to register etai.dot?

Recording your etai.dot mark in the TMCH triggers Claims Service notices when someone tries to register matching names like etai.dot during the relevant period. Combined with ongoing brand monitoring, this helps you react quickly to impersonation attempts. The surest step is still to register etai.dot yourself. https://domain.pay/register

For point-of-sale payments, can .PAY be used for a branded checkout URL?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Can my registrar account hold both etai.dot and other priority claims at once?

Yes. Through NicNames you can pursue trademark-priority claims on etai.dot and other matching .PAY names, each backed by its own valid SMD where the label matches the validated mark. Every claim is processed under the registry's rules. Manage your claims, starting with etai.dot, at https://domain.pay/register.

How can a brand reduce confusion around payment pages for marketplace payouts?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.