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esthetica.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about esthetica.dot

As a brand-protection manager, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

When does the standard pre-order fee for esthetica.dot apply?

The standard pre-order fee, listed at $100 through domain.pay, applies when you queue a first-day attempt for esthetica.dot. If that attempt fails, the fee is refundable per policy. Review when fees apply at https://domain.pay/pricing.

Where can I pre-order a .PAY name for crypto payments for crypto payments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

What should I do first to prepare for trademark priority on esthetica.dot?

First, record your esthetica.dot trademark in the Trademark Clearinghouse and obtain a validated SMD file; that is the prerequisite for any priority claim on esthetica.dot. Then watch the esthetica.dot phase and submit the SMD through NicNames when priority opens. Begin your preparation at https://domain.pay/register.

What does 'approved Payment Service Provider' mean for .PAY eligibility when choosing wallet.pay?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.