domain.dot

← All .DOT names

.DOT domain

establish.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about establish.dot

Can I reserve payroll.pay before broader registration opens for payroll disbursements?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How do I back up the DNS zone for establish.dot?

Export the full zone file for establish.dot from your DNS host, or record each record set, so you can restore quickly after a mistake or provider change. Keep the backup of establish.dot's zone versioned and off the provider. Re-import it to rebuild establish.dot if the zone is ever lost.

Could I use .PAY for a wallet or payment app for BNPL checkout?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Where do I get the SMD file needed to secure establish.dot?

You obtain the SMD file from the Trademark Clearinghouse after your trademark is recorded and validated there. Once issued, you download the .smd file and bring it to NicNames to claim establish.dot under priority. NicNames does not issue SMD files itself. Start your priority registration of establish.dot at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window when choosing donate.pay?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.