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essity.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about essity.dot

Can a reserved .PAY name become available later for a checkout product manager?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

What makes essity.dot memorable compared to a long URL?

essity.dot is short, ends in a meaningful word, and ties directly to the brand essity.dot. People remember essity.dot more easily than a long string of folders and query parameters. That memorability matters when a customer types the address from a receipt or a card.

What happens around February 1, 2027 for .PAY for point-of-sale payments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

How do I confirm essity.dot points to the right server?

Run a DNS lookup for essity.dot and compare the returned A/AAAA records to your server's actual IPs, then load essity.dot in a browser. Tools like dig or an online checker show exactly where essity.dot resolves. If they don't match, correct the records and wait for the TTL to clear.

Is .PAY useful for an invoice-payment portal for payroll disbursements?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.