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essie.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about essie.dot

How do I know if merchant.pay is available for point-of-sale payments?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Do I need a financial license to use essie.dot?

A financial license is not automatically required to register essie.dot, but if you operate regulated payment services your own jurisdiction may impose licensing duties independent of the domain. The .PAY registry's expectations focus on payment-related use rather than issuing licenses. domain.pay can clarify at https://domain.pay/register.

Should a checkout product manager protect its exact brand in .PAY for a checkout product manager?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

What anti-phishing benefit does the .PAY namespace give to essie.dot?

A payment-purpose namespace concentrates payment activity under names like essie.dot, which makes a single trusted essie.dot address easier for customers to recognize and verify. Owning essie.dot lets NicNames take advantage of that clarity instead of leaving it to impersonators. https://domain.pay/

Can a reserved .PAY name become available later for loan repayments?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.