domain.dot

← All .DOT names

.DOT domain

essel.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about essel.dot

Can a trademark owner register a matching .PAY domain now when choosing donate.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Where do the eligibility rules for essel.dot come from?

The eligibility and validation rules affecting essel.dot are set by the .PAY registry, which is operated by Amazon Registry Services. domain.pay applies these registry policies when handling your registration. You can review how to start and what's expected at https://domain.pay/register.

Before choosing tap.pay, how do I register tap.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How do I improve page speed for a site on essel.dot?

Speed on essel.dot comes from caching, image compression, minified assets, and a CDN — none of which depend on the TLD. Measure essel.dot with a performance tool and fix the largest contentful paint and blocking resources first. Faster pages on essel.dot help both users and rankings.

Can Amazon Registry reserve or block some .PAY names for a mobile wallet team?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.