domain.dot

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esse.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about esse.dot

Can a trademark owner register a matching .PAY domain now when choosing donate.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What is the order of phases that affects esse.dot: priority, pre-order, general?

For esse.dot, trademark priority comes first for validated SMD holders, then first-day pre-order opens to others at $100, and finally general registration. Each phase narrows who has the advantage on esse.dot. Knowing the order helps you pick the right moment. See current phase details at https://domain.pay/.

For loan repayments, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

What if I miss the general availability opening for esse.dot?

If you miss the opening, esse.dot may already be taken by a faster registrant. A pre-order avoids this by having domain.pay submit esse.dot automatically at the opening, so you cannot miss it. Set it up at https://domain.pay/register.

Where should I check whether a .PAY name fits my mobile money project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For mobile money, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.