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esi.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about esi.dot

How do I choose between trademark fast-track and pre-order for fraud prevention?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

What makes esi.dot eligible for first-day pre-order?

esi.dot is eligible for first-day pre-order when esi.dot is not reserved and is slated to enter general availability, letting your request be ready for opening day. The domain.pay flow confirms first-day eligibility for esi.dot. Set it up at https://domain.pay/register.

What happens if another trademark holder already registered my .PAY idea for digital wallets?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Who operates the registry behind esi.dot?

The registry behind esi.dot is .PAY, operated by Amazon Registry Services, which sets the eligibility and validation expectations for the namespace. domain.pay is your registration path into that namespace. Learn how to register esi.dot at https://domain.pay/register.

What if my trademark has spaces or special characters and I want .PAY for point-of-sale payments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.