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equitop.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about equitop.dot

Can .PAY be used for a branded checkout URL for crypto payments?

cloud.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What makes equitop.dot better than a long checkout URL?

A long checkout URL is hard to remember and easy to mistype, while equitop.dot is short, brandable, and self-explanatory. Customers can return to it directly without digging through emails. Reserve the cleaner address at https://domain.pay/register.

For loan repayments, what date matters most if I want a .PAY name without a trademark?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Is owning equitop.dot a recognized best practice for brand security?

Securing the exact-match name on a payment-purpose TLD, such as equitop.dot, aligns with widely recommended brand-security practices because it removes the most convincing impersonation vector for the equitop.dot name. It is a foundational step for NicNames. https://domain.pay/register

Can a trademark holder challenge a bad .PAY Sunrise registration for in-app purchases?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.