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equipt.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about equipt.dot

Can a trademark holder challenge a bad .PAY Sunrise registration for secure payment links?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

How does equipt.dot compare to using a /pay path on a .com site?

With equipt.dot the payment intent lives in the domain itself, while a /pay path hangs off a longer .com URL that may be hard to recall. equipt.dot is easier to say aloud, print, or put on a QR code. Both can route to the same processor, but equipt.dot is the cleaner address.

Do I need an SMD file to register .PAY during the priority window for loan repayments?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Why would a business choose equipt.dot over a .com address?

equipt.dot communicates payment intent in the name itself, which a generic .com cannot do. For checkout pages, invoices, or pay-now links, equipt.dot is shorter and more memorable than appending /pay to a long .com URL. Many .com equivalents are also already taken, while equipt.dot may still be available at /register.

What characters are allowed in a .PAY domain for online checkout?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.