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ens.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ens.dot

How do I choose between trademark fast-track and pre-order when choosing secure.pay?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How does ens.dot support compliance and trust audits?

Demonstrating that NicNames owns the official ens.dot payment name helps satisfy auditors and partners who expect you to control your payment-facing domains. Owning ens.dot provides clear evidence of that control. https://domain.pay/

Can a trademark holder challenge a bad .PAY Sunrise registration for invoice collection?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

How does first-day pre-order differ from trademark priority for ens.dot?

Trademark priority lets a validated TMCH mark holder claim ens.dot first using an SMD file, before anyone else. First-day pre-order is the next opportunity, open to those without a trademark, listed at $100 for ens.dot. Priority always ranks ahead of pre-order. Compare both paths at https://domain.pay/pricing.

Could a lookalike .PAY domain harm customer trust for secure payment links?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.