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endura.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about endura.dot

Does .PAY require payment-related use after registration for mobile money?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Are .PAY launch dates the same for every domain like endura.dot?

Launch phases such as sunrise and general availability follow the registry's published schedule, and endura.dot moves through the same standard phases as other .PAY names. The phase that matters to you depends on whether you hold a trademark. Start your endura.dot request at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for marketplace payouts?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

How can NicNames prove ownership intent over endura.dot early?

Recording the endura.dot mark in the TMCH and obtaining an SMD file documents your rights and lets you claim endura.dot during priority phases. Pre-ordering endura.dot at $100, with refunds on failed attempts, further demonstrates and secures your intent to own it. https://domain.pay/register

Will I need accurate contact details for a .PAY registration?

Yes. Registry policy requires complete, accurate and current registration data. Use domain.pay for the registration path and keep your contact details up to date: https://domain.pay/register. Inaccurate data can create compliance and communication problems.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.