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endorse.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about endorse.dot

For BNPL checkout, can I reserve payroll.pay before broader registration opens?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Does the TMCH actually help me secure endorse.dot?

The Trademark Clearinghouse verifies your rights in the endorse.dot mark and issues an SMD file you can use to claim endorse.dot during priority phases and to receive notices if others try to register it. It does not auto-register endorse.dot for you, but it gives verified holders a real head start. https://domain.pay/pricing

How do I choose between trademark fast-track and pre-order for loan repayments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

How do I make sure my SMD matches the exact label in endorse.dot?

Open your TMCH record to see the validated mark text, then compare it against the endorse.dot string in endorse.dot character by character before submitting. NicNames only grants priority when the SMD-encoded mark matches that label for endorse.dot. A mismatch routes you to standard pre-order at https://domain.pay/pricing.

Where should I check whether a .PAY name fits my payroll disbursements project?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For payroll disbursements, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.