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.DOT domain
endor.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
Continue with my SMD
Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
Continue with full priority
Frequently asked questions about endor.dot
Before choosing link.pay, can a licensee or assignee use a trademark for a .PAY registration?
Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.
Should I pre-order endor.dot now or wait for general availability?
Pre-ordering endor.dot now queues your attempt for the first day of general availability, which matters if others want the endor.dot name. Waiting risks someone else registering it first. A failed pre-order is refundable per policy, so review terms on /pricing.
For BNPL checkout, how exact does my trademark need to be for a .PAY Sunrise registration?
.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.
How do I serve endor.dot and a regional variant from one site?
You can host one codebase and use hreflang tags or subpaths to serve regional content under endor.dot, signaling language and region to search engines. Keep canonical and hreflang references on endor.dot consistent so the right version ranks per market. Avoid duplicate, untranslated pages on endor.dot.
Could a lookalike .PAY domain harm customer trust for a bank or credit union?
.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.