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empowerads.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about empowerads.dot

Can a trademark holder challenge a bad .PAY Sunrise registration for secure payment links?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Does VIP handling guarantee I get empowerads.dot?

No. VIP handling prioritizes your empowerads.dot request in our submission queue but cannot guarantee allocation, because Amazon Registry Services makes the final assignment for empowerads.dot. It maximizes your chances rather than promising the outcome. See what VIP includes at https://domain.pay/pricing.

When should a crypto or DeFi product pre-order a .PAY domain for crypto payments?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Who should consider registering empowerads.dot first?

Brands that own the trademark for empowerads.dot should act first, since they get priority for empowerads.dot via an SMD file during the trademark window. After that, anyone wanting the payment address can place a first-day pre-order. Begin at /register.

When does the .PAY LRP1 period begin when choosing merchant.pay?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.