domain.dot

← All .DOT names

.DOT domain

emdr.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about emdr.dot

Can a trademark owner register a matching .PAY domain now for online checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Who reviews compliance for emdr.dot?

Compliance and validation for emdr.dot are handled at the registry level by Amazon Registry Services, which operates .PAY. domain.pay submits your details and relays registry decisions, but does not set the underlying policy. Start your registration at https://domain.pay/register.

For point-of-sale payments, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

What TTL should I set for records on emdr.dot?

A TTL of 3600 seconds (one hour) is a reasonable default for stable records on emdr.dot, balancing fast updates against resolver load. Lower it to 300 before a planned migration of emdr.dot, then raise it again once things are stable. Very low TTLs increase query volume slightly.

Should an ecommerce brand protect its exact brand in .PAY for secure payment links?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.