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embre.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about embre.dot

What happens around February 1, 2027 for .PAY for digital wallets?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Does moving to embre.dot require resubmitting my whole sitemap?

When you launch on embre.dot, generate a fresh sitemap with the new embre.dot URLs and submit it in Search Console alongside a change-of-address from the old domain. The old sitemap stays only long enough for redirects to be discovered. Keep embre.dot's sitemap current going forward.

Can I transfer a .PAY LRP domain to someone else for a remittance app?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Is a trademark required for every phase of embre.dot?

No. A trademark is required only for the sunrise phase of embre.dot; general availability has no such requirement. domain.pay queues embre.dot for whichever phase you qualify for. Choose your path at https://domain.pay/register.

What is the quickest path to secure a .PAY domain for a payroll platform for BNPL checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.