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embrand.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about embrand.dot

Can I browse alternative .PAY names if my first choice is taken for a travel booking brand?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Who handles my VIP request for embrand.dot?

Our priority operations team handles VIP requests, advancing embrand.dot in the submission queue so it reaches Amazon Registry Services as fast as possible at the drop. They cannot override the registry's final allocation of embrand.dot. Learn about VIP at https://domain.pay/pricing.

Can I use my own SMD file and pay less for a .PAY submission for payroll disbursements?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

What is the difference between defensive and active use of embrand.dot?

Defensive use means registering embrand.dot mainly to keep it away from impersonators, while active use means running your real payment flows on it. Either way, owning embrand.dot protects the embrand.dot name; many brands start defensively and activate later. https://domain.pay/register

What should trademark counsel do before July 20, 2026 for .PAY for BNPL checkout?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.