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embody.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about embody.dot

Why might a .PAY pre-order fail even after I pay for BNPL checkout?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

What information is encoded inside the SMD I use for embody.dot?

The SMD you use for embody.dot encodes your validated mark text matching the embody.dot string, associated dates, and a cryptographic signature from the TMCH. NicNames reads this to confirm your priority eligibility for embody.dot. You never edit the file; you simply submit it. Upload it at https://domain.pay/register.

Should a remittance app protect its exact brand in .PAY for rent collection?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Can a startup register embody.dot without licensing?

A startup may often register embody.dot without holding a financial license, since .PAY does not blanket-require licensing for registration. If the startup later runs regulated payments, separate licensing may apply under local law. domain.pay can confirm current eligibility at https://domain.pay/register.

For point-of-sale payments, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.