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emblem.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about emblem.dot

Does .PAY automatically improve SEO rankings for a payroll platform?

.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.

What can a SaaS do with emblem.dot for seat expansion?

When teams add seats, emblem.dot gives admins a trusted address to pay for the upgrade mid-contract. The payment-native name keeps expansion purchases on a familiar page. Start at https://domain.pay/register.

For fraud prevention, when is the .PAY Sunrise period?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

When can a trademark holder claim emblem.dot ahead of the general public?

Trademark holders can claim emblem.dot during the priority phase, which runs before standard availability opens to everyone. You must hold a valid TMCH SMD covering the emblem.dot string at the time you submit. After the priority phase closes, emblem.dot moves to first-day pre-order and then general registration. See timing at https://domain.pay/.

How is a .PAY name different from a regular .com for payroll disbursements for a payroll platform?

A .PAY name immediately signals a payment-related destination, while .com is more general. For payroll disbursements, that can make the URL easier to understand. Check availability and pre-order options at domain.pay: https://domain.pay/. The usual registry and premium-name rules still apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.