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embla.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about embla.dot

Do I need an SMD file to register .PAY during the priority window for an insurance billing portal?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

What is embla.dot?

embla.dot is a domain name on the .PAY top-level domain, a payment-focused namespace operated by Amazon Registry Services. It pairs the name embla.dot with the .PAY suffix to signal a payments or checkout context. You can pre-order embla.dot through domain.pay's first-day registration flow at /register.

For BNPL checkout, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Are nonprofits eligible to register embla.dot?

Nonprofits may be eligible to register embla.dot, particularly where their use relates to donations, payments, or financial functions that fit the .PAY namespace. The registry typically validates relevant use rather than entity type. domain.pay can confirm eligibility at https://domain.pay/register.

Where should I check whether a .PAY name fits my online checkout project for a crypto or DeFi product?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For online checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts. Re-check the name before publishing campaigns because registry status can change.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.