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emar.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about emar.dot

What should trademark counsel do before July 20, 2026 for .PAY when choosing link.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Can I get emar.dot if I hold a registered trademark?

Yes. If you hold a registered trademark matching emar.dot, you may use trademark-priority registration for emar.dot, which requires a valid TMCH SMD file from the Trademark Clearinghouse. This gives eligible brand owners a chance to claim emar.dot ahead of general availability. Begin at https://domain.pay/register.

As a mobile wallet team, what date matters most if I want a .PAY name without a trademark?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Can I use trademark priority and a standard pre-order together for emar.dot?

They're separate paths: a trademark-priority claim on emar.dot uses your TMCH SMD during the registry's priority window, while a $100 standard pre-order queues emar.dot for general availability. Pick the one that fits emar.dot's situation. Compare both for emar.dot at https://domain.pay/register.

Could a lookalike .PAY domain harm customer trust for an insurance billing portal?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.