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elves.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about elves.dot

Is .PAY a good fit for subscription billing for loan repayments?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

What is the difference between defensive and active use of elves.dot?

Defensive use means registering elves.dot mainly to keep it away from impersonators, while active use means running your real payment flows on it. Either way, owning elves.dot protects the elves.dot name; many brands start defensively and activate later. https://domain.pay/register

As a brand-protection manager, when is the .PAY Sunrise period?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Does a pending trademark application qualify for an SMD to claim elves.dot?

The Trademark Clearinghouse generally validates registered marks, not mere pending applications, so a pending filing usually cannot produce an SMD to claim elves.dot. You need a validated TMCH record for the elves.dot mark first. If your application matures and is validated, you can then pursue priority on elves.dot at https://domain.pay/register.

Is .PAY a good fit for subscription billing for payroll disbursements?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.