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ellies.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ellies.dot

For payroll disbursements, does .PAY require payment-related use after registration?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Can I claim ellies.dot if my trademark covers a different product class?

The TMCH validates the mark text rather than the broad goods-and-services class, so an SMD matching the ellies.dot string can support a priority claim on ellies.dot regardless of class. The key requirement is a validated, matching mark for ellies.dot. Verify your SMD and register at https://domain.pay/register.

As a bank or credit union, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How does ellies.dot signal purpose better than a generic domain?

A generic domain says nothing about what happens there, but ellies.dot states payment in the suffix itself. Visitors reading ellies.dot expect to pay ellies.dot, which sets the right context immediately. That built-in meaning is the core advantage of .PAY.

How do I register loans.pay if it matches my trademark for payroll disbursements?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.