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ehra.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ehra.dot

As a regional bank, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Can a tech company without payment products register ehra.dot?

A tech company may register ehra.dot if it has a credible payment-related plan or product, but a use unrelated to payments may not align with the .PAY registry's expectations. domain.pay can review your use case before you commit. Start an eligibility check at https://domain.pay/register.

What does the $100 .PAY pre-order cover for an ecommerce brand?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

What is an SMD file and do I need one for ehra.dot?

A Signed Mark Data (SMD) file is the cryptographic proof issued by the Trademark Clearinghouse that you own a registered mark, and it lets you claim ehra.dot during sunrise. You only need it if ehra.dot corresponds to your trademark and you want priority. Otherwise a standard pre-order for ehra.dot is enough.

Where can I see the exact .PAY premium price for link.pay when choosing link.pay?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.